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Our Work in Conversion Design

Real projects. Real results. Hong Kong audiences who actually convert.

Visual hierarchy structure on a landing page with clear focal points
Visual Hierarchy

E-commerce Platform Redesign

Restructured a Hong Kong fashion retailer’s landing page using attention flow mapping. We reorganized elements to guide visitors from product hero through social proof testimonials to checkout. The new hierarchy reduced cognitive load and improved form completion rates by 28% over 8 weeks.

2024 HK Retail Sector
Hero section design with value proposition and clear messaging
Hero Section Strategy

SaaS Product Launch Campaign

Designed a hero section for a local fintech startup targeting Hong Kong SMEs. We crafted a concise value proposition—”Banking automation in 48 hours, no setup fees”—paired with a minimalist visual composition. A/B testing showed the revised hero increased qualified lead sign-ups by 42%.

2024 Financial Services
A/B testing results showing layout variations and conversion metrics
A/B Testing & Optimization

Whitespace & Cognitive Load Study

Ran a 12-week A/B testing program for a property management company. We tested three layout variations focusing on whitespace distribution and visual breathing room. The high-whitespace variant reduced bounce rate by 19% and extended average session time from 2:14 to 3:47 minutes.

2024 Property & Real Estate
Trust signals and social proof placement on landing page
Trust Signals & Social Proof

Education Platform Conversion Lift

Repositioned social proof elements on an online tutoring platform’s landing page. We moved client testimonials from the footer to mid-page and added student success metrics prominently. Strategic placement of trust signals increased enrollment inquiries by 34% within 6 weeks of launch.

2023 EdTech Sector

Ready to optimize your landing page?

We’ll help you structure visual hierarchy, clarify your value proposition, and reduce cognitive friction for your Hong Kong audience.

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